Smirnoff – Drink at home
Media: Facebook, Instagram, digital banners, print
Markets: UK, Ireland, France, Spain, USA, Canada, Mexico, Australia and New Zealand
Agency: HeyHuman
For the COVID context, Smirnoff wanted to advertise the surprisingly simple cocktails people could mix for themselves at home. We created a suite of fun, relatable videos that talked to home drinking in cheeky Smirnoff ways, and a Carousel follow-up to give recipe ideas for people to make for themselves at home.
We also produced print and banner assets to create intrigue around Smirnoff cocktails.
