House of Peroni – Infused with Italy
Media: Facebook, Instagram, pre-roll, experiential
Markets: UK
Agency: HeyHuman
I worked on The House of Peroni residency in London to help craft the event’s identity and narrative, as well as working on a range of digital influencer content to promote the experience. It was all about making authentically Italian cocktails with this authentic Italian beer.
Visual branding and tagline
Teaser content
Influencer campaign
An influencer campaign that took viewers on the journey of how the cocktails on the menu at The House of Peroni were crafted, and highlighted the brand's intrinsic link with its authentic Italian roots.
This included creating content for Peroni and influencer channels, as well as a broader story for use in PR and on the Peroni website.
And for those most engaged with the campaign, we created a deep-dive Facebook Canvas for a full immersion in the Peroni world. A few screengrabs below:
