One Love Foundation – Couplets
Media: Facebook, Instagram, OOH
Markets: USA
Agency: Media Arts Lab
One Love Foundation is a relationship violence charity that targets its message at university students.
I worked with an art director, an animator and the illustrator Geneviève Gauckler to create this Facebook/Instagram/Digi OOH campaign. We wanted to take a humorous approach to the topic, in the hope of getting everyone thinking about it, not just those affected. It got millions of views on Facebook and started thousands of conversations.
