HappyDown
HappyDown is a brand new craft cocktail, served in a can. I worked on their launch and their tone of voice for the UK market.
Launch campaign
Media: Print, OOH, Instagram
Markets: UK
Agency: Slider
A bold, eye-catching print and social campaign to launch this new brand.
Tone of voice
I worked with the brand on its tone of voice and website launch copy – they wanted a tone that packed as much punch as their flavours.
