Guinness – Back In The Game
Media: TV, TV squeezebacks, digital, Facebook, Instagram
Markets: Nigeria, Kenya, Uganda, Ghana, Cameroon, Ivory Coast
Agency: HeyHuman
A campaign to celebrate the long-awaited return of the English Premier League following COVID restrictions. We brought to life all the emotions of football through the Guinness liquid, thanks to a visceral soundscape and copy with an emotional pull that stoked the anticipation for the game.
We also ran Facebook Live chats with Rio Ferdinand and local influencers to talk about all the possibilities of the new season over a Guinness.
