I worked in-house at Facebook CreativeX on a range of materials to promote the good work they do outside of their core business across EMEIA as well as to highlight their efforts on privacy.
Privacy settings
Media: Facebook, Instagram, pre-roll
Markets: UK
Agency: Facebook CreativeX
We wanted to add a human element to Facebook’s privacy settings for a UK audience. We created several in-feed and Stories ads to draw parallels between the online settings and real-life privacy scenarios.
EU elections
Media: Digi banners, Facebook, Twitter, OOH
Markets: EU
Agency: Facebook CreativeX
A campaign to show that Facebook takes the security of its platform seriously, especially at election time. This was all about distilling complex issues and technology into practical, consumer-friendly language, whilst not promising that everything was perfect either! As well as writing the copy, I oversaw the transcreation process and directed the voiceovers for Ireland and Germany.
Documentary work
I also did a lot of documentary work with Facebook, to showcase the support they give to SMEs, start-ups and young developers. This involved research, interviews and crafting a narrative before going into production. I worked on projects for France, Germany, Serbia, South Korea and Indonesia. Here are a couple of cut-down social ads for France’s Startup Garage, an accelerator programme run by Facebook in Paris.
