Apple Music
Music for every minute
Media: Instagram, pre-roll, digi banners
Markets: UK
Agency: Media Arts Lab
A campaign to anchor Apple Music in student lifestyle scenarios. We wanted to show that there's something on Apple Music for every minute of the day.
Back on campus
Media: OOH, Instagram, Facebook, Snapchat
Markets: USA, Canada and India
Agency: Media Arts Lab
A campaign that showed Apple Music in student situations for a freshers week launch. At a time when students are finding new flats, new friends and new interests, we also wanted them to find something on Apple Music.
We also interviewed up-and-coming student bands about student life and their love for music for social media content.
